Net Promoter Score (NPS) is a widely used customer satisfaction metric that measures the likelihood of customers to recommend a company’s products or services to others. NPS is calculated based on responses to the question, “On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?”
NPS scores range from -100 to 100, with a positive score indicating a higher likelihood of recommendation, and a negative score indicating a lower likelihood. An NPS score of 0 means that the number of detractors and promoters are equal.